VOTE on Our New Logo Designs!

Written on 11/22/2021
Jillian Pelliccio


NuSpecies' look is evolving. New logo, new packaging, and more... we want you to be a part of it.

You've been by our side for many years, and we don't want to take this next step without your input.

VOTE NOW for the logo design you like best!

What does the NuSpecies brand mean to you? When you think of NuSpecies, what comes to mind?


For NuSpecies' new look we're focusing on:

  1. Simplification
  2. Communication
  3. Polishing
  4. Scaling

Simplification: Less is often more. We believe that is true when it comes to our logo and our labels. 

Communication: We can communicate more effectively when our logo and label design only includes the words and imagery that are absolutely necessary.

Polishing: Other than minor tweaks here and there we haven't upgraded our logo or label since it was originally designed almost 20 years ago. Design aesthetics and design software have changed significantly since then. We're going to polish up our look by adopting more modern design elements and leveraging the new technology available to us from software to label stock material.

Scaling: Making this major upgrade to the NuSpecies brand allows us to finally pursue new opportunities and bring to life many projects that we've been planning for a while. We're excited to share this experience with you and all that there is to come.